Who We Are.
About The Company
STATUS Artist Development is a full service artist development firm with a global presence of both developing and established musicians and digital media creators. The firm has a team of publicists in Los Angeles, London and New York City. STATUS Artist Development was built upon the success of MLC PR and CORE PR (now collectively known as STATUS PR www.statuspr.com), two top-tier, mid-sized public relations firms specializing in entertainment-related publicity services. Using the cutting edge tactics that were created at both PR firms, STATUS Artist Development was established with the artist in mind.
Over the past decade, the music industry has experienced dramatic changes in the way music is created and consumed; with these changes come a shift in artist and record label business relations, as well as a rise in the artist’s individual responsibility. In a constantly evolving business, it is essential for a firm to be able to offer their clients a variety of services to fit their needs that go beyond the scope of traditional public relations. In addition to public relations, STATUS Artist Development offers artists, with or without a label, the opportunity to control a cohesive image and brand across all sectors of development under one roof.
Our dedicated staff brings a wealth of experience and knowledge to the table, and each representative is committed to elevating the status and overall brand value of each client. Additionally, with a full staff based in both Los Angeles and New York, our clients are always taken care of, from coast to coast. STATUS Artist Development works intimately with each client and their teams to provide a personalized strategic development plan to help a client achieve their individual goals. From publicity to image consulting to radio promotion and everything in-between, we handle it all with first class professionalism and whole-hearted passion.
We take pride in personal relations that result in undeniable success. STATUS Artist Development has superior contacts and respected relationships, an unparalleled reputation, and a wealth of collective experience to support the entirety of their client's needs across all areas of artist development and publicity.
Mona Loring, Partner OF STATUS PR
In the fast-paced, complex, and challenging world of public relations, it is unusual to find a publicist who can create innovative, cutting-edge, personalized PR campaigns for a wide range of talented clients from across the world. Mona Loring, has accomplished this feat, all while establishing her first venture, MLC PR, as one of the most up and coming talent agencies to develop in the past decade. With experience in music, talent, lifestyle and literary public relations, Loring has brought her vast knowledge and experience in business, music management, image consulting, artist development, and talent relations into various departments with the agency. She has led her team to become synonymous with excellence, hard work and integrity, and Loring is being recognized as a trailblazer in the often-impenetrable Entertainment Industry.
It all began when Loring attended California Polytechnic University San Luis Obispo, where her school advisers noticed her unwavering passion for the entertainment world, and her original and refreshing insight into Entertainment Industry. They wanted to help further her education in the best way possible, so they specifically designed Loring's major (as it was a distinguished school where entertainment was far from the norm) to benefit her career aspirations in music video production. In 2001, Loring received her Bachelor's Degree in Liberal Studies with a groundbreaking emphasis in Entertainment Production, and a minor in Theatre Arts. During college, Loring was an intern and production assistant at FM ROCKS Inc. - which at the time was the leading music video production company in the nation. It was there and in college that Loring learned the basics of the Music Industry, which helped lay the foundation that would soon drive her future business.
Loring eventually became a go-to publicist in the indie music movement due to her early emersion in the scene. Between her guerrilla marketing tactics and out-of-the-box strategic thinking in indie music, she delivered results artists needed in order to make up for not having label support for their albums. She went on to develop a music division that included: image consulting, radio promotion and licensing. From early clients of the firm ranging from American Idol contestants, reggae greats Rebelution and Grammy-Nominated Soja, the spawn of legend Kenny Loggins, to a punk rock icon H.R. (Bad Brains), she experienced various aspects of publicity and came out of each campaign with successes she and her team used to build up the next client who walked through the doors.
Now, with experienced staff located in New York and Los Angeles, and Nashville, along with domestic and international clients, and a stellar reputation, MLC PR has become known as a dependable PR firm in the Entertainment Industry.
CHRIS ROSSI, PARTNER OF STATUS PR
Chris Rossi has established a successful career in publicity representing young Hollywood talent, Emmy and Tony winners and elite corporate clients in the event space.
As the son of prominent dance veteran Pam Rossi ("Solid Gold"), Rossi began his career as a performer dancing in feature films including "Alvin and the Chipmunks,” "Walk Hard," and acting in popular television shows such as "Zoey 101" and "Glee." After years of entertainment experience in front of the camera, Rossi decided to make the transition behind the scenes to pursue a career in publicity.
Launching Rossi Public Relations in 2008, Rossi began representing up-and-coming clients emerging in the entertainment industry. After two years developing a name on his own, Rossi partnered with a veteran Hollywood publicist, creating CORE Public Relations Group.
Managing multiple clients and strategically forming campaigns, Rossi has continued to grow his client base, which has included notable actors, musicians, renowned production company Associated Television International, Amazon, Knott’s Berry Farm, Hallmark Channel and Nickelodeon. Some of his career highlights include running PR for the Governor's Ball at the Annual Academy Awards since 2014, three consecutive years with the Daytime Emmy Awards and being featured in Variety's 2009 Youth Impact Report as one of the industry's next generation of leaders.
Fueled by a lifetime dream of working in the dynamic and constantly evolving music industry, Matt Yorio moved to Los Angeles from a small town in Upstate New York. After graduating from the University of Southern California with a B.A. in Political Science and a Music Industry Minor, Yorio continued his pursuit of higher education and went on to graduate from the University of Southern California with a Masters in Communications Management and Strategic Public Relations.
Yorio began his career in the music industry in the marketing department of AEG Live, a global leader in live event promotion. During this time, he assisted the Marketing Department by preparing work orders for current Los Angeles shows and tours, reviewed ad buys, social media postings, and overall promotion tactics for Lady Gaga’s Monster Ball Tour, Jamie Foxx, Stagecoach, and Coachella.
After acquiring concert promotion skills from some of the best in the industry, Yorio joined the team at Universal Music Group in their Market Research and Business Analysis Departments to gain insight into the record label process from the world’s largest record label. At Universal Music Group, Yorio contributed to campaigns that would: analyze both the financial and public impacts of changing P. Diddy’s marketing name to Sean Diddy Combs; the decision to release NeYo’s new music as part of a deluxe album; as well as analyzing the public response of Taylor Swift’s album, Speak Now, as a follow up to the multi-platinum selling Fearless.
While working at UMG, Yorio honed his passion within the music industry, and ultimately decided to move into personal representation to pursue a career with long term artist development. He found his home at MLC PR and began working as the assistant to the President, Mona Loring. Yorio quickly climbed through the ranks while gaining invaluable experience and fostering priceless relationships in music, TV and film. Later, as a publicist, he made it his mission to build on the foundation established by Mona Loring's experience and cutting edge practices to expand the music division at MLC PR. Yorio used his unique combination of formal education and hands on training from industry trailblazers to expand the music roster with both developing and established artists. In the same trend setting spirit as his mentor, Loring, Yorio took advantage of the growing popularity of social media platforms to develop some of their most recognizable faces. What began as a leap of faith for Yorio, later became a meaningful career with a reputation formulated by experience, passion, and ambition.
Chelsea Brandon has earned a reputation for being one of the most innovative and creative publicists in the business. In 2014, Chelsea joined the CORE PR team as a senior account executive, and this year was promoted to Vice President, Talent where she oversees the day-to-day strategy and PR for a diverse group of clients. Prior to CORE PR, Chelsea was a publicist at Prime Public Relations where she successfully spearheaded award-winning campaigns including the Oscar campaign for “Despicable Me 2” and the megahit song by Pharrell Williams, “Happy.” During her five years at Prime PR, Chelsea developed and implemented strategic public relations and marketing campaigns for corporate and lifestyle clients such as IMBb, Variety, Deadline and The Golden Door and was a vital part of talent client teams including Seth MacFarlane, John Mayer, Marlene King, David Ellison, Scott Derrickson, Rita Volk, Sarah Treem and many more. Her career highlights include handling all aspects of Seth MacFarlane’s hosting gig at the 2013 Oscars and creating the IMDb Star Meter Award which has become a Toronto International Film Festival staple and awarded to talent such as Olivia Wilde, Miles Teller and Brie Larson.