With over 3 million subscribers and 635 million views on her YouTube channel, 25-year-old singer/songwriter Tiffany Alvord is a force to be reckoned with in the music industry. At just 15-years-old, Tiffany began posting cover songs and original music on YouTube, and since then, has developed a worldwide fan base with her natural talent and quintessential “girl next door” persona. Setting herself apart from other cover artists, Tiffany writes and composes all of her original music and has released three of her own albums titled My Dream, My Heart Is, & Legacy. With her large following and role model status, Tiffany has worked with major brands including Disney, Target, Nickelodeon, AT&T, Hollister, Apple, Pandora, Mattel and many more. She also had the honor of performing in Times Square on the Nivea Kiss Stage on New Year’s Eve in 2012 and was nominated for “Favorite Viral Music Artist” at the 2017 Kids Choice Awards. Showing no signs of slowing down, Tiffany is currently working on her new mini album of original songs to be released this year.
Growing up about 60 miles north of Los Angeles, Tiffany has been writing music long before she discovered YouTube. She began creating her own songs at just 10-years-old and began acting in local theatre at just 8-years-old. As a competitive gymnast throughout her school years, Tiffany ended up injuring her wrist and having to quit gymnastics. During this time is when she discovered YouTube and began posting the videos that would ultimately launch her to the top of the rising stars.
Tiffany’s numbers started to grow as viewers gravitated towards her incredible voice and warm personality. It’s easy to instantly feel like Tiffany’s best friend after watching even just one of her videos. Her original songs are like a glimpse into her journal and she is always expressing the very personal things that happen to her. Writing from such a vulnerable and authentic place has allowed Tiffany to become a relatable influence for fans to look up to. Her main mission has always been to help others find purpose and happiness through her music and who she is as a person. Fans from all over constantly reach out to Tiffany to tell her how much she has helped them through hard times. Two fans in particular have told her she has helped them to change their minds about committing suicide, and that alone shows the power of Tiffany’s positivity and music she is creating.
Over time, Tiffany’s original music and the style of it is continuously changing and evolving. “Each album was influenced by my age, my inspirations, and feedback from my fans. My second album, My Heart Is, was recorded with session players in Nashville and was more singer-songwriter/pop/country. My album, Legacy, had more electronic beats. Being independent has allowed me to explore different styles to figure out what I really love the most. My upcoming album will be more Pop-driven and is influenced by some of the songs and artists I love today.” Some of Tiffany’s biggest influences include Maroon 5, One Republic, Shania Twain, Sara Bareilles, Lana Del Rey, LANY, Sam Smith, and Taylor Swift.
As Tiffany’s journey progresses in her music career, her new mini album of original songs will be more mature while still being fun and relevant. “Most of the songs are themed around love. I think my demographic relates to songs about relationships and things being either complicated or amazing when it comes to love. I sing about both ends of the love spectrum. My first two albums were 100% composed, written, and produced by me. My third album and this upcoming album were more collaborative and I had help developing themes, lyrics, and style. The theme of love obviously gets more complicated as you get older and that is reflected in the songwriting.” With guitar being her main instrument, Tiffany also plays piano and ukulele. Bringing her music to life, she has been on three U.S. tours as well as performed in Canada, China, London, Singapore, Thailand, Indonesia, Malaysia, and the Philippines.
Outside of music, Tiffany’s main passion is pursuing acting professionally. She made her debut in her first film, School Spirits, last year, as well as played a role in the AT&T Hello Lab YouTube series Guilty Party. She also loves the beach, hiking, and traveling.
Dedicated to using her platform for good, Tiffany is a big advocate for anti-bulling and suicide prevention. She created her own platform titled “Ask Anny” (Short for Tiffany) where fans can go to ask for advice and feel like they have a safe place to talk. “I often hear from fans that my music gets them through tough times and inspires them to be happy. It makes me so sad, having experienced what bullying can feel like from haters, that a person can be so cruel to another person. There needs to be a lot more awareness about it and what we can all do to help.”
2018 is set to be a defining year for Tiffany with her new music, budding acting career, and continued goal of bringing people together. “My music is what connects me to my fans and that connection is what I love most about what I do. I think that’s why my music is relatable because many of those feelings I express are universal. I want my fans to know that they aren't alone in what they feel.”